It has been announced that Marks and Spencer have become the official fashion partner of The X Factor.
The high street department store will now sponsor the ITV hit show, and receive regular plugs on its official website.
It is expected that contestants will most likely name drop the brand, in special online video segments and customers will be able to win tickets to live X Factor shows, in their local M&S branch.
Last week we saw X factor hopeful Marcus Collins plug the brand during his audition but it is not know whether or not he would have been aware of this development.
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