2011: Little Mix set to earn millions from advertising deals

Little Mix may have only been crowned X Factor winners last night, but they are already on course to become the riches X Factor winners ever.

According to reports the girls will be given a £150,000 advance on their record deal with SYCO, after winning the X Factor, but this is only the start of things to come. Industry insiders have told The Sun that the girlband could be set to rake in up to £8 million from deals with high streets stores, haircare brands and makeup lines, all who want the girls to promote their ranges.

A spokes person for the group said:

“Offers have been coming in for weeks now.

“People in marketing spend their lives looking for suitable role models. Little Mix are the full package. The trick will be knowing what to turn down.”

Little Mix are currently concentrating on promoting their new single ‘Cannonball’ and trying to drive it to the top of the UK singles chart.