Desert Secrets shampoo is up against Western shampoo on The Apprentice 2015

Desert Secrets shampoo is up against Western – for Desert Dry Hair shampoo on The Apprentice 2015 second episode.

Tonight the candidates are summoned to the Barbican Conservatory, where Lord Sugar tells them that for their next task they must create a new shampoo brand and design an advertising campaign to promote it. The product’s unique selling point – its key ingredient is cactus-seed oil. The teams must design packaging, film a TV advert and create an eye-catching digital billboard, all before pitching the whole campaign to a panel of leading industry experts.

The candidates get creative – one team dreams up Western for Desert Dry Hair, the other Desert Secrets. Half the candidates bash out the billboards, whilst the rest tackle the TV ads.

The teams face some of the country’s biggest industry experts in the hair care business on the day of the pitch and they have to go all-out to try to impress.