For this year’s advertising task, Lord Sugar fly some of the candidates to New York where they film an advertising campaign for a new soft drink and pitch the results to experts in New York City.
Team Tenacity produce an advert for their new drink called Aquafusion, but Felipe gets over excited with being a film director for a day. Lauren remarks: “Martin Scorsese he’s not.”
However, there is a surprise in store in Times Square as the ads are shown on the famous billboards, leading Felipe to get emotional as he sees his creative vision come to life.