The new series of Dragon’s Den kicked off with a dance routine from businessman Scott Cupit and members of his Swing Patrol dance club.
Swing Patrol teaches various swing dance styles including Blues, Charleston and Balboa and is often referred to as the world’s largest swing dancing school.
After a well constructed presentation in the Den, Scott received offers of financial backing from the Dragons, but in the end the former banker chose to accept the offer from Strictly Come Dancing contestant Deborah Meaden.
Scott made all the right moves from the start when he waltzed into the Den surrounded by a troupe of swing dancers and invited the Dragons to take part in the routine. It was in invitation Deborah could not resist but it also went down well with all the other too especially Duncan Bannatyne who particularly enjoyed the whole experience.
When it came down to the hard facts, Swing Patrol had grown revenues to £280,000 (with £67,000 net profit) across five years, and was now serving 1,200 students per week across 27 London venues. These figures were enough to grab the judges attention and Scott came away with the £60,000 investment he required for 20% of his business.