Zombie Bootcamp business owner reject investment from Peter Jones on Dragons Den.

Roy Fitter came to the den to seek an £80,000 investment for a 20% steak in the offshoot of his midland based business, but after his initial pitch to the Dragons, only Peter Jones was prepared to offer the ex-army officer the investment he was seeking.

However, Peter Jones wanted a 30% stake in Roy’s current business along with his new enterprise; Roy was not prepared to give away that much equity without first consulting his wife.