David Cadji-Newby and his business partner Asi Sharabi created Lost My Name, a personalised book with magic stories for Children, secured a large investment from Piers Linney on Dragon’s Den.

Lost My Name is an internet venture which allows parents to design and purchase a storybook based around their child’s name.

The website takes the letters of any name entered and creates an illustrated book involving words beginning with each of the letters, so the child finds their own name at the end of the story.

Their first product, entitled The Little Girl Who Lost Her Name or The Little Boy Who Lost His Name, has already sold more than 30,000 copies since its launch last year.