Lifestyle

Annie Morris and Johnny Shimmin from Spoon Cereals bagged two Dragons on Dragon’s Den

Annie Morris and Johnny Shimmin from Spoon Cereals bagged two Dragons on Dragon’s Den securing the £50,000 investment they required.

spoon

The pair initial wanted to give away just 10% of their start-up business, but the dragons wanted a whole lot more.

The pair believes that they spotted a gap in the market offering customers who don’t have time to make breakfast before setting out to work in the mornings, a healthy eat as you go option.

They offer a range of cereals and granolas containing fruits, nuts, seeds and other options to make a more adventurous bowl of cereal. They serve fresh pots at events and pop-ups with a range of yoghurts and toppings as well as dry packs of cereal to take home.

All the dragons seem to agree that the duo are entering a very competitive market place, but Peter Jones and Deborah Meaden were happy to offer the couple the full investment they were seeking but wanted 30% of their business.

However, after a few moments deliberation, Annie and Johnny requested that the dragons joined forces and share the investment opportunity at 15% each. Peter and Deborah both agreed to the proposal to delight of the young entrepreneurs.


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