Annie Morris and Johnny Shimmin from Spoon Cereals bagged two Dragons on Dragon’s Den securing the £50,000 investment they required.
The pair initial wanted to give away just 10% of their start-up business, but the dragons wanted a whole lot more.
The pair believes that they spotted a gap in the market offering customers who don’t have time to make breakfast before setting out to work in the mornings, a healthy eat as you go option.
They offer a range of cereals and granolas containing fruits, nuts, seeds and other options to make a more adventurous bowl of cereal. They serve fresh pots at events and pop-ups with a range of yoghurts and toppings as well as dry packs of cereal to take home.
All the dragons seem to agree that the duo are entering a very competitive market place, but Peter Jones and Deborah Meaden were happy to offer the couple the full investment they were seeking but wanted 30% of their business.
However, after a few moments deliberation, Annie and Johnny requested that the dragons joined forces and share the investment opportunity at 15% each. Peter and Deborah both agreed to the proposal to delight of the young entrepreneurs.