Richard McLuckie and Stuart McKenzie-Walker secured investment on Dragon’s Den for their Board Games business Pants On Fire.
The pair came to the den looking for £50,000 for a 10% stake in their board game business but almost left with nothing after a less than perfect pitch and the revelation about their current indebtedness.
The duo manage to successfully launch this products in a number of major stores including Amazon and HMV. However, when HMV went out of business, it left Pants On Fire with debts of around £20,000 that caused serious financial problems for the two entrepreneurs.
In the den it was Duncan Bannatyne’s mood for taking a gamble that led to the offer of investment. Duncan influenced Peter Jones to also part with some cash and after a tough negotiation between the dragons and the entrepreneurs, agreement was reached on a deal that see the dragons owning 40% of their business.