The Apprentice 2012 Results: Duane Bryan fired by Lord Sugar

duane bryan the apprenticeThis evening Duane Bryan became the fifth candidate to be fired by Lord Sugar in the current series of The Apprentice.

Lord Sugar challenged the teams to create and pitch a new fitness workout routine to chains of health clubs.

Stephen led Phoenix, who created a 80s-inspired Groove Train experience, while Ricky led Sterling to come up with Beat Battle, a street dance workout mixed with martial arts.

In the boardroom, the results saw Phoenix come out on top.

Sterling was offered a one off fee of £5,000 to develop the product by Fitness First. Pure Gym offered to buy the license for £45 a month on a three month trial in all 22 clubs so sales of £2,970. Virgin Active offered them £0so total sales of£7,970.

Phoenix was offered £0 by Fitness First and £0 by Pure Gym. Virgin Active, who didn’t like the concept for the proposed target market but did for the family market, offered to buy the license for £17.50 a month for a six month trial across 122 clubs so total sales of £12,810.

Ricky brought back Laura and Duane to the boardroom to face Lord Sugar and delivering his final verdict he said:

“Laura – it’s the second time in the bottom three for you and last week it was very touch and go and I did say that I’d be keeping my eyes closely upon you, but I can’t really understand what Ricky’s brought you back in here for so what I’m going to say to you Laura is that you survive again.

“Ricky – I think you brought the wrong people back in here, that’s a bad management move that is, a very very bad management move.

“Duane – you put yourself forward to product the video, I personally believe that the video was the main cause of the failure of this task, and therefore Duane – You’re Fired.”

As he is driven away in a black cab, Duane reflected: “Lord Sugar knows what he wants and unfortunately this time it wasn’t me. That’s not going to take away from me, I’ve got a lot to give, a lot to prove and I’m going to go out there and do that. I’m hoping that you’ve not seen the best of me yet.”