This evening Duane Bryan became the fifth candidate to be fired by Lord Sugar in the current series of The Apprentice.
Lord Sugar challenged the teams to create and pitch a new fitness workout routine to chains of health clubs.
Stephen led Phoenix, who created a 80s-inspired Groove Train experience, while Ricky led Sterling to come up with Beat Battle, a street dance workout mixed with martial arts.
In the boardroom, the results saw Phoenix come out on top.
Sterling was offered a one off fee of £5,000 to develop the product by Fitness First. Pure Gym offered to buy the license for £45 a month on a three month trial in all 22 clubs so sales of £2,970. Virgin Active offered them £0so total sales of£7,970.
Phoenix was offered £0 by Fitness First and £0 by Pure Gym. Virgin Active, who didn’t like the concept for the proposed target market but did for the family market, offered to buy the license for £17.50 a month for a six month trial across 122 clubs so total sales of £12,810.
Ricky brought back Laura and Duane to the boardroom to face Lord Sugar and delivering his final verdict he said:
“Laura – it’s the second time in the bottom three for you and last week it was very touch and go and I did say that I’d be keeping my eyes closely upon you, but I can’t really understand what Ricky’s brought you back in here for so what I’m going to say to you Laura is that you survive again.
“Ricky – I think you brought the wrong people back in here, that’s a bad management move that is, a very very bad management move.
“Duane – you put yourself forward to product the video, I personally believe that the video was the main cause of the failure of this task, and therefore Duane – You’re Fired.”
As he is driven away in a black cab, Duane reflected: “Lord Sugar knows what he wants and unfortunately this time it wasn’t me. That’s not going to take away from me, I’ve got a lot to give, a lot to prove and I’m going to go out there and do that. I’m hoping that you’ve not seen the best of me yet.”