This week The Apprentice candidates are tasked with producing their own fitness DVD. Lord Sugar told the candidates:
“The health and fitness industry is worth a fortune, but what has become even more popular is the innovation of new fitness trends,” Lord Sugar tells the group. “Your task this week is to come up with a new fitness programme. You are going to go and try and license your new fitness trend to some of the country’s leading health club chains. It’s got to grab the public’s interest and the fitness industry’s investment.”
The teams were given two days to develop a new fitness routine, before pitching to three health club chains. If the health club like the routine they will license the class nationally. The team that makes the most money from sales of the licenses wins the task.