The Apprentice 2011: Melody Hossaini Fired by Lord Sugar

The apprenticeMelody Hossaini  became the latest contestant to be axed from The Apprentice on Wednesday night, after overseeing a disastrous effort in a simple buying and sales task.

Lord Sugar gave the candidates their starting orders at Enfield wholesalers where he spelt out what the task entailed.

Melody then took charge of Team Logic, in charge of Helen and Tom, while Natasha led Jim and Susan Ma on Team Venture.

Lord Sugar gave both teams £250 worth of wholesale goods which they had to shift whilst “smelling what sells”. With two days to spend on the task, the candidates were told to build up their profit by reinvesting the money made from selling goods in more stock of the most popular items.

The next day Helen was unhappy with the way her team was being run and tries to take over as leader, but a firm Melody told her: I’m project manager and I actually want to lead on this.

She added: “I want to take responsibility because that’s what I’ve put myself forward to do and that’s it.”
In the boardroom Lord Sugar fumed at both teams’ efforts and refused to give the winning team – Natasha Scribbins’s Team Venture – their planned treat, despite their triumph.

Team Logic’s disappointing profit of only £728 meant that they had to return for a boardroom showdown.


However, it was Karren Brady who helped Lord Sugar come to his final verdict over who should be fired, arguing that Melody’s talkative manner would be a nightmare in board meetings.

Sugar agreed with Brady, revealing that he had difficulty understanding what business he could ever go into with the 27-year-old.

Tom Pellereau escaped the chop for another week, but continued to frustrate the Lord Sugar with his soft nature.

“I sound like a broken record now,” he told the inventor, as he contemplated his final verdict.

Before axing, Melody, Lord Sugar concluded: “The person going today doesn’t necessary mean that they’re a failure in any way or form. It means they’re not made for me really and on that basis, I have to say that it is with regret that Melody – you’re fired.”

Speaking in the infamous black cab home, the axed Midlander said: “Lord Sugar and I won’t be going into business right now but perhaps our paths will cross again and I can tell him what I do, which is more than just talking.”

The Apprentice continues next Wednesday at 9pm on BBC One.

One thought on “The Apprentice 2011: Melody Hossaini Fired by Lord Sugar

  1. A fantastic task needing an absolute control on a half an hour or maybe an hour basis; of the exact cash and stock position. This would allow critical decision planning on purchases going forward and would reduce error; by also giving stock choices and stock replenishment, that important business edge. Melody Hossaini failed in this task in not mastering this very important aspect of this challenge. Equally, if you sell one product well, you ensure that a major part of your working capital drives that product sales further and quickly.Going to retailers at all was a very bad mistake too. Melody Hossaini made mistakes but should she have been fired?

    In my opinion, the weakest candidate of the six was Natasha and I am sure Lord Sugar probably would share my view on this. However, the whole dynamics of this show is quite strong in that even if the wrong candidate gets fired; somehow the right candidate surfaces. In that respect Melody Hossaini should not worry too much on this occasion because despite her very strong performances and some much higher than those of Natasha and in some cases Jim; she was still slightly short of the top grade as Lord Sugar’s Apprentice this year.

    Having seen Melody Hossaini’s website at InspirEngage, she clearly has credentials and some very noteworthy achievements that include meeting the excellent Al Gore. This website should be viewed so the masses now understand what she really does!

    With all those magnificent credentials and her Iranian background, this attractive and intelligent lady may be able to progress her work into the International political arena periodically to harness peace and prosperity and at difficult times.

    In summary, the dynamics of this show does not allow top performers to stay the course and whilst it’s arguable that the likeable Tom should have been fired; Melody should in fact be pleased; as in my opinion her role is away from The Apprentice type set up at this stage; but that does not mean she cannot be as rich as Lord Sugar! Good luck Melody.

    I am hoping Susan Ma wins. She has a neat mind, is presentable, can sell and has shown an understanding and listening class at high levels. Good luck Susan.

    Continuing best wishes,

    DINESH R MAKWANA (DREAMWORDS AND INORBITS)

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