Yogiyo Korean sauce business pitched on Dragons Den

Sue Youn and husband Ben pitched for investment for their Yogiyo Korean sauce products on Dragons Den.

The married couple entered the Den looking for £50,000 for a 20% stake in their business but had to stand up to the scrutiny of the dragons before any investment was offered.

They had already created a range of Korean home cooking sauces that are being sold in Selfridges, and this element of success helped the couple to secure investment form Peter Jones but for a third of their business.

With Peter Jones on board, the couple are hoping they will enjoy the same success as Levi Roots Reggae Reggae Sauce.

Korean sauce

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