The ITV This Morning search for a male supermodel for 2013 has now come to an end with the winner crowned.

The show launched ‘The Complete Package’ competition earlier this year, to find the nation’s next hottest hunk. From 1000 applicants there were only three left in the competition that made it to the final.

The viewers were asked to vote for the one they wanted to win the lucrative underwear contract with HOM and today the winner was announced by ITV This Morning presenters Holly Willoughby and Philip Schofield as Ross Hindmarch a 20-year-old engineer in the Royal Navy.

The ‘The Complete Package’ was present by Harry Judd and on the judging panel were Abby Clanchy, Cesar Perin the head scout at Unsigned Management, and Regine Weimar, general manager of HOM.

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