Ben Fowler became the latest candidate fired by Lord Sugar in the new series of the young apprentice.
The groups had to design and brand a new product for babies, with the boys creating a drinks bottle warmer in the shape of a hippo and the girls deciding on a sling to help mothers support their babies whilst holding them.
In this task, success really depended on who could deliver the best pitch to potential buyers. Both teams struggled with this endeavour because the project manager of both teams – Lewis Lewis Roman for the boys and Gbemi Okunlola for the girls – selected themselves to deliver the pitches and both made a mess of it, not once but twice.
In the boardroom, it was revealed that the boys sold 1200 units to the boutique store, no units to the department store and 4000 units to the childcare chain selling a total of 5200 units. The 4000 units were only secured because the pitch was delivered by Harry H. who came across very professionally.
The girls sold no units to the boutique store, no units to the department store and 7500 units to the childcare chain selling a total of 7500 units – a result that was only secured when the project manager step down from delivering the pitch.
After a second consecutive win the girls went off for their treat, a street dance class with Diversity while the boys headed to the Café in search of answers.
With mutiny in the ranks, PM Lewis admitted: “There’s so much friction on the team it’s unreal.”
Back in the boardroom fingers were pointed as James put Harry M under the spotlight and reported: “Harry you made things very difficult on this task. It was like having an enemy on your own team.”
Lewis decided to bring back Harry M because “his attitude stinks” and Ben for his “lack of contribution”.
After sating their cases Lord Sugar deliberated: “Ben you seem to be someone who is eager to assist but doesn’t come up with any inspirational ideas. Lewis I like your spirit but the decision to pitch was disastrous. Harry I’ve heard a lot about what you contributed in this task but you’re not liked which is not a nice thing,”
In conclusion, Lord Sugar delivered the bad news to Ben: “With regret Ben, You’re fired.”
As he is driven away Ben said: “Lord Sugar didn’t get to see the best of me, he didn’t like my calm, relaxed approach and unfortunately I didn’t get a chance to show him what I could do.”