Channel 5′s launched the new series of Celebrity Big Brother last week to an audience of more that 5 million viewers. However, it appears that the audience is beginning to desert the show as the latest viewing figures revealed.

The fourth episode showed another dip in ratings, with 2.2 million viewers tuning in – done nearly 3 million viewers on last Thursday’s live launch.

Friday’s second live show, which saw Kerry Katona have to nominate two of her fellow housemates live saw only 3 million tuning in.

The spin-off show Big Brother’s Bit On The Side is not doing well either. It  fell to less than 200,000 viewers on 5*.