Alan and Gary Keery showcased their Breakfast Cereals on This Morning to launch their new business venture East London selling breakfast cereals from around the world.

The pair plan to have available 120 cereals, 20 types of toppings and 12 varieties of milk sourced from around the world.

The Cereal Killer Cafe is set to open its doors in December and will serve breakfast, lunch and dinner in an environment bursting with ‘cereal memorabilia from the Eighties and Nineties’.