Mallzee CEO and Founder, Cally Russell showcased his mobile shopping app on Dragons’ Den.

Cally came into the den looking for a £75,000 investment to take his business to the next level but was only prepared to give away 5% equity.

Cally claims the app simplifies life for online shoppers by fine-tuning their clothing desires and requirements, thus taking away the need for constantly switching between numerous retailer websites and also reducing transaction times.

His vision is to change the way the worlds shops and his mobile app for iPhone ad Android is the place to start.