McFly singer Harry Judd and supermodel Abby Clancy are leading ITV’s This Morning search to find a male underwear model in a segment called ‘The Complete Package’.

The competition was first ran 12 years ago when male supermodel David Gandy was discovered on the show in 2001, when he was still a university student.

David has since gone on to front worldwide billboard campaigns and star in commercials around the world for brands such as Dolce & Gabbana and Hugo Boss.

Today the judges shortlisted 10 hunks that they will be putting through there paces over the next few weeks to see who will win the lucrative prize on the 10th October.

The winner will sign a contract for a modelling campaign with Hom underwear as well as an agency contract with Unsigned management for two years and £2,000 in prize money as well as a years’ supply of Hom underwear.

The judging panel for the contest will be Abby Clanchy, Cesar Perin the head scout at Unsigned Management, and Regine Weimar, general manager of HOM.