Irish brand manager Pamela Uddin from Dublin go into battle on The Apprentice 2014

Irish brand manager Pamela Uddin from Dublin, is set to do battle on The Apprentice 2014 to compete for a £250,000 business investment from Lord Sugar.

The 23 year old graduated from university with first class honours, and received a scholarship to complete her masters in International Business. Since leaving university, she has worked in brand marketing and is inspired by brands such as Nike, for their inspirational and motivational advertising, and Paddy Power, for their tongue in cheek communication. She would describe herself as logical, charismatic and a good decision maker, but says she can talk too much.

She says: “I am street and people savvy as well as being business savvy.”