The Apprentice 2011: Leon Doyle Fired by Lord Sugar

 leon doyleLeon Doyle was fired by Lord Sugar in tonight’s episode of the Apprentice. Lord Sugar set the candidates a task which took them to France to export British goods. The task had the additional challenge of the language barrier that seems to have got the better of some candidates.

Lord Sugar met the candidates at St Pancras station and explained how the teams would be representing UK designers and their “unique” products. Lord Sugar moved Helen to Venture, telling them to decide amongst themselves a project manager, a role which eventually went to Susan. On Team Logic it was Tom’s chance to take charge, having not led a single project until now.

The candidates were then all given their own order books with Lord Sugar warning there’d be “no excuses” for people who failed to sell.

The teams then split, with Susan sending Helen and Jim to France while she and Zoe stayed in England to select the products. On Logic, Tom and Natasha stayed on home ground as Melody and Leon were sent off on the Eurostar.
Project managers Tom and Susan then had to decide their two products, with the help of market research carried out by their team mates in Paris. Tom decided on a popup postcard and a teapot lamp, while Susan opted for a ‘universal’ travel holder and a child car seat which also doubled as a rucksack.

The teams then reunited in France to pitch to the retailers lined up the previous day, as well as one of France’s biggest retailers in an appointment set up by Lord Sugar.

After a tough day of selling it was time for the results. Despite a lack of sales from their own appointments, Team Venture walked home with more than £200,000 worth of sales from the large French retailer to set a new boardroom record.

Project manager Tom brought Melody and Leon back into the boardroom to face Lord Sugar and it was quite clear immediately that Leon was looking likely to lose out, having by his own admission contributed nothing to the task bar a picture of a teapot.

Having made up his mind as to who should go, Lord Sugar told Leon: “I don’t know what you were doing on this task. All I’ve heard is that you couldn’t speak French and let Melody do everything.

”Leon, you’re fired.”