The Apprentice 2012: The Teddy Bear gave the boys victory in the product print design task

The Apprentice eight series kicked off on our screens this week and as usual the first task set by Lord Sugar sees the boys and girls in two separate teams going head to head.

In this the first episode of the series the two teams were issued with a starting capital of £500 and had to buy blank stock such as T-shirts, mouse mats and mugs, create and print designs on them, then sell them to the public.

The boys team – Phoenix – under the leadership of project manager Nick Holzherr, came up with the idea of a Teddy Bear and a bag with the picture of a red London double decker bus. While the girls team – Sterling – under the leadership of Gabrielle Omar, produced prints on a range of bags, T-shirts and jigsaws.

In the board room when the figures came in the boys products won the day:

Sterling had total sales of £690.60 with a total spend of £475.80 so a total profit of £214.80
Phoenix had total sales of £1015.60 with a total spend of £399.40 so a total profit of £616.20.
The winning products:

The apprentice 2012 teddy bear



the apprentice red bus bag

 

The girls team paid a price with the firing of Bilyana Apostolova by Lord Sugar.