In the race for the £25,000 cash prize from Lord Sugar, James McCullagh narrowly missed out as he finished as runner-up to Zara Brownless who came away with the cash and the title Young Apprentice 2011.

In the final challenge, the finalists were tasked with creating a video game and in the process they had to come up with their own gaming demo, choosing a name, playable levels and exploring its expansion potential into spin-offs or merchandise as well as filming a visual advert that could go viral and drive gamers to their product.

To achieve this Zara and  James were joined by their former colleague in the competition. Lord Sugar chose the teams assigning Ben, Mahamed, Harry M, Gbemi and Haya to work with Zara to develop ‘Piggy Panic’ a platform game which required users to help the main character Porky Pete escape from a butcher.

Meanwhile James, joined by Lewis, Harry H, Lizzie and Hannah,  developed ‘Crazy Cabinet’ a game that allowed the player to assume the role of Prime-Minister in a time management challenge.

Both zara and James delivered brilliant pitches to an audience of gaming industry exports.

James started his pitch as if making a manifesto speech, challenges players to turn Westminster into ‘Best-minster’ and finishes up asking for Prime Minister’s questions. He hits all the main points while engaging the audience and getting them laughing, and follows up by handling questions from the floor with great composure.

However, in the end ‘Piggy Panic’ won the day as Zara was declared the winner by Lord Sugar.