Young Apprentice 2011: Lord Sugar thinks this year’s young apprentices will impress the public

:ord Alan SugarYoung Apprentice returns to our TV screens this evening and Lord Sugar believe the public are going to be impressed with the calibre of contestants in the show this year.

Lord Sugar also believes that the series will help to reverse the damage that was done to the public perception of British young people, during the riots in the summer and said that the teenagers taking part in the series of the BBC show are ‘fantastic.’

Speaking on This Morning at the launch of his new book titled The Way I See It: Rants, Revelations And Rules For Life, Lord Alan told Eamonn Holmes and Ruth Langsford:

“You are going to be so impressed with this lot of young people. In fact I see this as doing a great service to the country, showing that these youngsters do exist because, in the summer we had those terrible events and young people got themselves a bad name. These kids are really going to surprise everybody. They are fantastic.”

Lord Sugar was asked how he finds working with the younger hopefuls, in comparison with their adult counterparts on ‘The Apprentice’ show, he said:

“The difference between these contestants and the older ones is that firstly we do away with all the jockeying for position and it is very focused on getting on with what they are told to do.

They are just fresh out of school, or they are still in school, so they are very focused. There is no messing around, they are straight in there.”

Lord sugar also revealed that although the prize for winning the Young Apprentice series is set at £25,000,  the winner does not receive it as a lump sum. The money is actually drip feed’ to the successful candidate, as it is needed to advance their business idea.

He explained:

“First of all we give a £25,000 prize to the winner and that money is not to go out and spend on a second hand Porsche, I drip feed it to them as and when I think they should have it, to enhance some kind of business that they want to start.

Last year’s winner has had about 20% of the fund so far, he has bought some computers, some business premises.”