The Only Way Is Essex is set to launch their own beauty range which they hope fans of the show will support.

The ITV2 reality show has teamed up with Superdrug to launch a complete beauty range which will include a do it yourself Vajazzle kit.

Other products in the range will include lip gloss, mascara, “Be Reem” perfume for men and a mini-bronzer, The Sun reports today.

A source told the newspaper: “The Only Way Is Essex is the hottest youth brand right now. The make-up is expected to fly off the shelves.”

According to the newspaper, a TOWIE fashion range is also being planned as bosses cash in on the success of the series, which is now watched by millions.

The Only Way Is Essex returns for a third series in September.