Winner Of The Apprentice 2011 Final : Tom Pellereau Hired By Lord Sugar

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 tom PellereauLord Sugar search for a Business Partner has finally ended. Tonight  31-year-old inventor Tom Pellereau was recruited for the role.

Tom  beaten 15 other candidates over a tuff 12 weeks period to land the prize of a business partnership with Lord Sugar along with an investment of up to £250,000.

In the final, Tom had to battled it out with the three other finalist, 30-year-old executive assistant Helen Milligan, 21-year-old natural skin care entrepreneur Susan Ma and 32-year-old Sales & Marketing Manager Jim Eastwood.

In tonight’s task the candidates came up against Lord Sugar’s toughest business associates: trouble-shooter Claude Littner, pioneer of Britain’s free magazine business Mike Soutar, chief executive and former Young Entrepreneur of the Year Matthew Riley and  patron of the Bright Ideas Trust Margaret Mountford.

As Lord Sugar debated his final decision, Karren Brady advised: “Think of all the candidates we have, he is the one that would most benefit from your involvement. Because he is an inventor he does have ideas but he doesn’t have that cutting commercial edge that you could contribute.”

However, it was Susan and Jim that were the first to fall. They were fired by Lord Sugar leaving  Helen and Tom to go head to head.  Lord Sugar was disappointment in Helen’s proposal for a concierge service, suddenly it did not seem to matter that she only ever lost one task in the preceding weeks before the final. It was all or nothing on the final task and it was Tom that came away with it all.

In regards to Tom’s business proposal, Lord Sugar said: “Now it’s time for me to get realistic about the person I’m going to go into business with. Tom there is some potential in offering a chair with a unique USP but wasting time talking to companies about testing their employees, that aint gonna work.”


 Deciding on his winner Lord Sugar said: “Tom you’ve got the experience in making, inventing and selling stuff. The current business idea needs tweaking and that’s what business is all about. My decision is – Tom; You’re going to become my business partner.”

After the final Tom said: “I’ve gone from being on the other side of the table to being on the same piece of paper at Companies House! I just can’t wait to get started.”

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One thought on “Winner Of The Apprentice 2011 Final : Tom Pellereau Hired By Lord Sugar”

  1. A tense final where the work of Lord Sugar’s magnificent evaluation team played a huge role in the decision making process and that is absolutely required. As the show progressed, there was a sense of failure for the Jim and Helen cause; and so it looked as if my choice Susan Ma, might just win; especially with Tom’s fragile “business chairs with less stress” idea looking rather misplaced.

    If you evaluate £4 million first year sales as was the case on Susan Ma’s challenged business plan; there is clearly doubt of her ability to grasp business reality. However, if she could have just used objection rejection and used positive sentences like “we could licence to super companies like L’Oreal and get royalties”….or….”we have audiences of 8 million at The Apprentice and if only 5% of the audience spent £10 in a whole year or 2.5% spent £20 in a whole year, I’d hit £4 million in sales”….or….”I have sales already,look at my skin, your brand “The Apprentice”, we are partners, we can sell it to all the major retailers including stores like Selfridges to stock”…I really think she would have won. I restate, I think she is very impressive and if she could have just handled the objections better, she was clearly this year’s The Apprentice. I believe her numbers had real thought on the strength of The Apprentice brand.

    Tom is a qualified inventor but this show is not about picking inventors. This show is about a quality business partner and a “star” from Boston Matrix evaluations. Whether Tom does Lord Sugar proud of his decision, only time will tell. The early indications are that the huge and exceptional experience and expertise of Lord Sugar and his team is already prevailing; with a world class Nail File that might just be a million dollar earner; and the huge and classy Walmart as one known buyer. That’s Lord Sugar the entrepreneur making Tom a winner. I like Tom for all his real innocence but it’s Lord Sugar that’s the best and most brilliant aspect of his life now as far as business is concerned and with the “chair” idea firmly on the bench.

    The great point made in the latter half of this show was how Susan Ma was still a possibility by Lord Sugar for a joint venture with Tom……and that would be just great….the Tom and Susan range of The Apprentice beauty products….I think he’s onto something but he’ll have to be quick.

    Finally, thank you Lord Sugar, his Team, the BBC and all the Candidates for a great series this year and well done Tom.

    Best Wishes,

    DINESH R MAKWANA (DREAMWORDS AND INORBITS)

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