Simon Cowell  unveiled the ‘world premiere preview’ of The X Factor USA ahead of its launch in September.

Speaking about the new X Factor USA video, Simon said: “I literally imagined my worst nightmare, & it was that ‘me loving this song, Paula & I holding hands & everything is just awful!’

“We wanted to make something which showed what the show could have been, my nightmare basically then transitioning into what we really are.”

He added: “The idea was, what was the most inappropriate thing I could wear and it was either going to be pink or yellow – so we got all these sweaters and the pink one just stood out! Me and LA really got into character.”

Check out Mr. Cowell sporting his pink look in the video below: