Last week it was all about rubbish in the Apprentice, this week it is all about magazines. Lord Sugar has got the candidates to create and brand a completely new ‘freemium’ magazine – a premium magazine which will be given away completely for free!

With one team opting to target the older market with a magazine aimed at OAPs. What do you call it?

The Apprentice 2011 continues tomorrow night at 9PM on BBC One.