{"id":8440,"date":"2012-05-16T23:16:50","date_gmt":"2012-05-16T22:16:50","guid":{"rendered":"http:\/\/thetalentzone.co.uk\/musictv\/?p=8440"},"modified":"2012-12-28T21:55:46","modified_gmt":"2012-12-28T20:55:46","slug":"english-sparkling-wine-showcased-on-the-apprentice-resulted-in-jenna-being-fired","status":"publish","type":"post","link":"http:\/\/thetalentzone.co.uk\/musictv\/8440\/english-sparkling-wine-showcased-on-the-apprentice-resulted-in-jenna-being-fired\/","title":{"rendered":"English Sparkling Wine showcased on The Apprentice resulted in Jenna being fired"},"content":{"rendered":"

\"english<\/a>English Sparkling wines were showcased on The Apprentice tonight as Lord Sugar tasked the candidates to come up with a campaign to promote sparkling wines.<\/p>\n

Lord Sugar tells the candidates:\u2028\u201cIn Britain last year we imported 35 million bottles of champagne, but lots of people have no idea how good our home-grown product is.<\/p>\n

\u201cEnglish sparkling wine has won many awards and is far superior to some brands of champagne. It\u2019s your job to raise awareness of English sparkling wine.\u201d<\/p>\n

With Phoenix two team members down, Lord Sugar decides to mix the teams up, asking them to pick a member of Sterling to join them. They quickly select Nick.<\/p>\n

The teams had to create a new image for the English sparkling wine industry, design a website and online marketing campaign and then pitch their campaign to leading figures in the industry.<\/p>\n

On Phoenix, Tom volunteers as Project Manager, despite also having taken on this role last week, due to the fact that he has expertise in the area and runs a wine company.<\/p>\n

Meanwhile on Sterling, Ricky is picked as Project Manager, and he is more than aware of the fact that his rival, Tom, has much more experience in the field, admitting, \u201cI have probably only drunk wine once or twice in the past, I hate the stuff.\u201d<\/p>\n

The team decides to pick a generic, easily identifiable, name for the wine, opting for Stephen\u2019s suggestion of \u2018Grandeur\u2019. Nick Hewer is less than impressed with this, \u201cone of Stephen\u2019s few contributions was the word, Grandeur, as a generic name for English sparkling wines. It\u2019s a French word\u2026.\u201d<\/p>\n

In the end, the industry experts that the teams had pitched to and also Lord Sugar, concluded that although Phoenix\u2019s campaign didn\u2019t do what Lord Sugar has asked, Sterling had messed up too badly and were the losing team.<\/p>\n

Ricky decided to bring back in Stephen and Jenna to the boardroom, for their work on the advert.<\/p>\n

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Ricky confessed that he had agreed that the video could be a bit humorous but that he had expressed that he didn\u2019t want it to be cheesy.<\/p>\n

Jenna reiterated that she had made a mistake in taking the risk but Lord Sugar told her, \u201cthat\u2019s an understatement Jenna.\u201d<\/p>\n

Lord Sugar then delivers his final verdict.<\/p>\n

He said: \u201cStephen \u2013 when you\u2019re in this boardroom, I think, you could talk the hind legs off a donkey. It\u2019s like butter wouldn\u2019t melt in your mouth and you\u2019ve always got the right answer for everything.<\/p>\n

\u201cRicky \u2013 I think there were big mistakes made here, I think that, whether you like it or not, it was with a defeatist attitude that you went into this task\u2026 because I don\u2019t think the product had anything to do with it, the fact of the matter is that it could have been any product. That was bad project management on this occasion.<\/p>\n

\u201cJenna \u2013 you work hard. You take sole responsibility for the disastrous video we have on this occasion here. It\u2019s not just the disastrous video that worries me, everybody can make a mistake. I\u2019ll tell you what worries me, you didn\u2019t realise that this was a high quality product and you should not have been making a humourous video in the beginning.\u201d<\/p>\n

Concluding, Lord Sugar added: \u201cIt is with regret that I\u2019m going to have to say, despite all the hard work, that Jenna, I\u2019m sending you home \u2013 You\u2019re Fired.\u201d<\/p>\n

As she is driven away in a black cab, Jenna reflected: \u201cI think I would have made Lord Sugar a great business partner. I think he has missed out, but it has made me more determined to go ahead with my business idea and do it on my own. I am going to be successful and hopefully he may see that he did make a mistake firing me.\u201d<\/p>\n

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