{"id":5229,"date":"2011-06-01T23:41:11","date_gmt":"2011-06-01T22:41:11","guid":{"rendered":"http:\/\/thetalentzone.co.uk\/musictv\/?p=5229"},"modified":"2011-06-01T23:41:11","modified_gmt":"2011-06-01T22:41:11","slug":"the-apprentice-2011-results-lord-sugar-surprise-double-sacking-vincent-and-ellie-axed","status":"publish","type":"post","link":"http:\/\/thetalentzone.co.uk\/musictv\/5229\/the-apprentice-2011-results-lord-sugar-surprise-double-sacking-vincent-and-ellie-axed\/","title":{"rendered":"The Apprentice 2011 Results: Lord Sugar Surprise Double Sacking Vincent and Ellie Axed"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Vincent Disneur\" src=\"http:\/\/thetalentzone.co.uk\/images\/uk\/realitytvspy\/theapprentice\/vincentdisneur.jpg\" alt=\"Vincent Disneur\" width=\"101\" height=\"126\" \/>Vincent Disneur and Ellie Reed were both given the axe on The Apprentice tonight \u00a0after Lord Sugar revealed a surprise double firing to the candidates.<\/p>\n<p>The pair found themselves in the boardroom after failing to impress in the pet food advertising task. Lord Sugar challenged the teams to create, brand and pitch an advertising campaign for a new dog food product to top ad agencies.<\/p>\n<p>Team Logic was led by Vincent and he came up with the brand Everydog in a bid to reach as many consumers as possible, but the idea was torn to pieces by the ad execs. In the boardroom, Lord Sugar told the losing group: \u201cThe name \u2018Everydog\u2019 and the theme of one food for all dogs is the killer here and you need to go away and talk amongst yourselves and find out who is responsible for driving that through.<\/p>\n<p>\u201cYou\u2019re insinuating that that food is good for any dog, but it doesn\u2019t work like that and it might be insulting to the actual pet owner.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Ellie reed\" src=\"http:\/\/thetalentzone.co.uk\/images\/uk\/realitytvspy\/theapprentice\/elliereed.jpg\" alt=\"Ellie reed\" width=\"101\" height=\"126\" \/>Project Manager Vincent bought Ellie and Natasha Scribbins into the boardroom to face the firing line, with Ellie quickly being dispatched by Lord Sugar. \u201cYou\u2019re quick to pip up in the boardroom but when you\u2019re on the task you\u2019re too quiet. I can\u2019t see myself going into business with you,\u201d he told her.<\/p>\n<p>However in a surprise twist, Lord Sugar told Vincent: \u201cI\u2019ve got the feeling that you are too in awe of other people and that you are playing a bit of a risky game in strategising by bringing the wrong people in here. I think a message needs to go back that, Vincent \u2013 you\u2019re also fired.\u201d<\/p>\n<p>Speaking after his exit, Vincent said: \u201cI\u2019m very surprised that Lord Sugar fired me. If I\u2019d brought Jim in there, I wouldn\u2019t be in this position now.\u201d<\/p>\n<p><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-0466605792016836\";\n\/* auditions 300x250, created 9\/6\/10 *\/\ngoogle_ad_slot = \"7469702309\";\ngoogle_ad_width = 300;\ngoogle_ad_height = 250;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Vincent Disneur and Ellie Reed were both given the axe on The Apprentice tonight \u00a0after Lord Sugar revealed a surprise double firing to \n<a class=\"moretag\" href=\"http:\/\/thetalentzone.co.uk\/musictv\/5229\/the-apprentice-2011-results-lord-sugar-surprise-double-sacking-vincent-and-ellie-axed\/\"> [...]<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[35],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","hentry","category-reality-tv-spy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":3,"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":5232,"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/posts\/5229\/revisions\/5232"}],"wp:attachment":[{"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thetalentzone.co.uk\/musictv\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}