Channel 5 renewed investments in the Big Brother format does not seem to have paid off on the opening night of the new series, as the show got off to its lowest ratings ever.
Despite there being plenty of hype of the new series, new presenters and the new house, viewers just seem to have lost interest.
An average audience of just over 2 million watched the 90 minute launch show, which saw Emma Willis take charge from Brian Dowling.
2.13 million viewers were tuned in between 9PM and 10:30PM, down over 500,000 viewers on last year’s equivalent launch.
The appointment of Emma Willis was an attempt by the produces to recapture the magic that former present Davina McCall brought to the show.
It was the least watched launch in the history of the show, down on both the previous ‘normal’ series on Channel 5.
After the launch, Bit On The Side averaged 900,000 viewers with new hosts Rylan Clark and AJ Odudu, but lost 400,000 viewers between the start and end of the hour long show.
Live feed attracted an average audience of 400,000 in the final 30 minutes of the day to Midnight.
Part 2 of Big Brother 2013 launch kicks off tonight on Channel 5 and the channel’s bosses are very much hoping for a big improvement in the viewing figures.