American television personality Mike ‘The Situation’ Sorrentino entered the Big Brother house tonight. Sorrentino is most famous for his appearance on the MTV reality show Jersey Shore since 2009.
Mike was born in West New Brighton, Staten Island, New York, and grew up in Manalapan Township, New Jersey. Mike worked as an assistant manager of a fitness centre in Staten Island. When he was 25, he lost this job and began underwear modelling.
Mike made more than $5 million in 2010, the second highest of any other reality star after Kim Kardashian. This money was accrued through endorsements with Devotion Vodka and Reebok as well as a ghost-written autobiography, a rap song, a workout DVD, a vitamin line, a clothing line, and appearances including Jersey Shore and Dancing with the Stars.
In August 2011, Mike was offered a “substantial” sum of money by fashion retailer Abercrombie & Fitch not to wear the company’s clothes. A spokesman for the company explained that “Mr Sorrentino’s association with our brand could cause significant damage to our image.” In November 2011, Mike filed a lawsuit against Abercrombie & Fitch after they made shirts that read “The Fitchuation” and “GTL…You Know The Deal.”
On March 21, 2012, Mike confirmed that he had checked himself into rehab “to get control of a prescription medication problem.” He checked out of the Cirque Lodge treatment center in Utah on April 4, 2012.
Mike explained that the situation worsened without him noticing, as at first he fooled himself into believing the painkillers actually gave him energy.
Mike said ‘I made a mistake picking a substance over what I would have chosen before – which was fitness.’
Poignantly, he said that he now “Wakes up every day with a smile.” and is, “Happy to be alive.”